Amadeos is a website that allows you to study and prepare for your driving theory exams.

My role:
Project Management, UI/UX designer, Branding
Client:
Amadeos driving school | Leiden | Netherlands
Agency:
Moreva

About

Amadeus is well-known for providing a driving school. They have observed a gap in online platforms as a result of recent demand and the emergence of new online competitors, and they have decided to move their services from the offline to the online world. We were requested to work on creating an online version of a theoretical book as a first step.

The Goal

Amadeus had previously created its website by using pre-made templates to provide driving school information and present its services, but users faced some difficulty in accessing content through mobile and tablets. They were also unsuccessful in publishing and selling a paper book about driving theory. They discovered that most driving test applicants do not want to buy and read books and prefer to study through online material and websites. They asked me to assist them in improving their instructional website by considering their experiences.

The Website

It was difficult to discover information on Amadeos' previous website. This delayed the process of learning or applying as a student. As a consequence, the new Amadeus website should be user-friendly for all visitors and should make the learning process as simple as possible.

It was critical to lead students to the information they required in the simplest way possible while also increasing their study efficiency to save time.

Interview

Young people aged 18 to 24 were the most important group to consider. I interviewed several of them, both online and in person, and noted the similarities in their demands:

- More than 70% prefer to access online content available on websites and applications.
- The content of theoretical books is too extensive and difficult to study.
- More than 63% of users read material on their mobile phones.

The User Profile

Amadeus is well-known for providing a driving school. They have observed a gap in online platforms as a result of recent demand and the emergence of new online competitors, and they have decided to move their services from the offline to the online world. We were requested to work on creating an online version of a theoretical book as a first step.