Pars market utilizes the blockchain traceable capability to enable customers to track products from their source to their final destination.
My role:
Research, Concept Development, UI/UX Designer, Branding
Client:
Pars Supermarket | Tehran | Iran
Agency:
NEELOO
About
Pars Market is a Tehran-based supermarket. They have been in business for more than 16 years. Pars Market has multiple branches in several locations around Iran. Their team was making use of a retail website that was linked to a component of their audit management software. Pars Market's management decided to begin his application project in addition to improving his website in order to seem more successful in competition with his competitors.
The Goal
One of the main slogans of Pars Market is the freshness and quality of the goods, particularly dairy products and certain products delivered directly from farmers. One of the idea proposed by our team was to focus more on this strong point. When the concept was approved, we concentrated on making the store's supply chain as transparent as feasible.
Wireframes
Then I started designing wireframes. Throughout the process, I was in close contact with the development team, who were eventually in charge of the website's front-end and back-end development. This assisted me in identifying which functionalities would work best.
The process
I was involved in multiple parts of the process in this project:
Research
To understand the context and problem, we did desk and field research activities. I conducted several interviews with community leaders in Amsterdam. Besides, we used methods as customer journeys, stakeholder mapping, and diagrams to get a deep understanding of the problem space. Later on, I helped planning and analyzing user tests.
Project management
Throughout the project, I made sure the design process was organized and structured. A part of this was managing expectations from team members and our clients. I also hosted ideation sprints and facilitated a co-design workshop with stakeholders.
Branding
I created brand guidelines for Co-tainer. The overall style is professional, but there is room for play. Colors are inspired by an urban environment, where the dark colors stand for concrete buildings and green for elements of nature. I also designed and animated the logo. 'Co' is an important element of our logo as it has a strong association with collaboration, and is therefore highlighted in green. Other style elements, together with the c-shape, represent the disc object that plays an important role in our concept.
UI design
Our concept involves an interactive table that people can use for co-design activities. This table has two screens: one that displays relevant data for the neighborhood issue, and one where people can propose their ideas to specialists and policymakers. I was involved in creating the UI for these screens, using the Co-tainer visual identity.
The process
To understand the context and problem, we did desk and field research activities. I conducted several interviews with community leaders in Amsterdam. Besides, we used methods as customer journeys, stakeholder mapping, and diagrams to get a deep understanding of the problem space. Later on, I helped planning and analyzing user tests.
Typography & Color
To create a quiet and pleasant environment, we mostly used blue and gray family colors, as well as to get closer to Iran Zamin Bank's brand identity (as a controlling company). In addition, the Poppins font was a good fit for the website's major language typefaces, IranSans.
The process
To understand the context and problem, we did desk and field research activities. I conducted several interviews with community leaders in Amsterdam. Besides, we used methods as customer journeys, stakeholder mapping, and diagrams to get a deep understanding of the problem space. Later on, I helped planning and analyzing user tests.
